HIquality Data Improver

HIquality Data Improver - Data quality made easy

The HIquality Data Improver delivers data quality directly to the user. You will no longer need complex projects with extensive support of the IT-department to cleanse your data files. The HIquality Data Improver offers initial and regular data cleansing by simply pressing the button. Deduplication, matching, standardisation and merging  are integrated in one solution. This, for example, results in up to 20% more effective marketing campaigns or a high quality data file as the basis for system integrations.

Functionality

• Import of different data files
• Generating high quality customer data files
• Resolving duplicates
• Visual overview of the quality of of the imported data
• Reports on the quality of the data files

This will lead to higher customer satisfaction, more effective marketing campaigns and intelligent matching against different suspect lists to prevent fraud. In addition, you will have less manual rework and the reliability of your data will increase.

To learn more on the functionality of HIquality Data Improver, click here for a recording of the product webinar by Francois Ruiter, Director Product Strategy on 9 February 2010. Please open the link in Internet Explorer 6 or higher.

Best practise: Marketing

Many marketers are struggling with the same problem. They run campaigns using different internal and external files and lists. These files and lists are often not (yet) integrated in a single system, resulting in time-consuming manual processing for the marketer. Due to the continuous supply and purchase of new prospect files, the marketer remains trapped in the same vicious circle. HIquality Data Improver solves this problem by providing unique, standardised and correct contact data.
For more information, please read the factsheet "Improve the effectiveness of your marketing campaign".