Our Clients/Cases
Kluwer
Anneke Bruijn - Database Marketing Manager
"Database marketing is a core of Kluwer’s operations. Guaranteeing the quality and uniqueness of relationship data is therefore a top priority."
Download Case Study_ Kluwer [PDF, 648 KB ]
Kluwer communicates with its customers using various methods (mailing campaigns, telemarketing and e-mail marketing). Firstly, this is done to inform the customers; secondly, the campaigns enable Kluwer to obtain more information about their customers. Therefore, database marketing is one of Kluwer's key business drivers.
Business profile
Industry
Publishing
Geography
Netherlands
Database size
1.4 million records
Benefits
Seamless integration of external data sources, increased marketing campaign effectiveness and considerable savings due to improved effiency.